Nara Logics’ AI Gives Leverage for Procter & Gamble to Boost Olay Account

  As a traditional ad agency, Procter & Gamble has had trouble pushing marketing and sales agendas because they just didn’t have the data needed, unlike nimble digital companies who have done in recent years.  It’s a major player, yet it sinks the majority of its spending into airing pricy TV commercials.  That was particularly… Read more