How does Google profit in Big Data?

24-googleGoogle is one of the largest companies in the world. There are so many people who would love to work in this established company. Aside from paying well, it is known to have one of the best-looking offices you’ll ever see. However, one must wonder how Google generates income since most people spend only a few seconds on the website.

Google collects big data and turns it into advertising and platform services for companies. For platform services, Google offers a bunch of services like Google AdWords and Google Analytics. The more you use those types of services, the more you pay for them. For advertising services, Google uses big data to show you the advertisement that you can most relate to.

Due to how popular Google is, a lot of companies have taken advantage of their services to advance to the next level. In fact, some companies are just waiting for them to come up with more.