Benefits of Big Data Analysis for the Food and Beverage Industry

Big-time restaurants and food chains didn’t succeed out of sheer luck. They implemented various strategies for them to get to where they currently are. One such strategy is big data analysis. Here are a few advantages of doing big data analysis for those who are in the food and beverage industry:

Sentiment Analysis14-fnb

Social media channels like Facebook, Twitter, and Instagram give everyone an opportunity to criticize your restaurant. Once you receive negative feedback, your future may be affected. Good thing, sentiment analysis collects all the customer emotions over social media channels. This will give you a chance to respond to the customer’s negative comments to protect your reputation.

Market Basket Analysis

Market basket analysis analyzes customer behaviors and predicts what he or she will purchase next. The platform is based on what the customer has purchased in the past. As a result, restaurants can make effective combinations that will look enticing. For example, if a customer has purchased a cheeseburger and a soda, the restaurant can make a combo featuring those two items and there’s no doubt the customer will go for that.

Customer Service

Since customers dictate everything in this business, it’s important to please them. Good thing, big data help analyze their feedback to provide a better customer experience.

It’s no secret big data can help all food businesses from the small ones to the established ones.